EST. 2010 | New Reign's story

New Reign's special soft shell fabric is waterproof, breathable, four way stretch, abrasion resistant, and even works as a wind block. Designed with three sturdy materials this durable hoodie is bonded together to provide thermal quality without bulk. The Teflon-coated, polyester outer layer is bonded to a second rubberized material that allows the fabric to be waterproof and breathable, and the soft inner layer, made with plush micro fleece, forms a snug, lightweight layer of warmth.

No more plastic rain ponchos-now you can stay warm and dry and look great too! Whether you're an outdoor enthusiast, work outside, or simply looking for a quality hoodie, this versatile garment makes a stylish statement wherever you go. The ideal lightweight, weather resistant solution for: hunting, fishing, biking, work, sporting events, walking/running, hiking, camping. Perfect for any outdoor venue, the material and zippers are waterproof—and custom double stitched construction makes for a durable water resistant garment! New Reign offers a wide range of color options in your favorite team colors. New Reign now features collegiate licenced Oregon and Oregon State gear, available in the online store today!

This distinctive hoodie was the brainchild of Robert Giles III, whose job as an electrician often required working outside in a state known for its long rainy seasons. "Because I love wearing hoodies when I work outside, I started looking around for a waterproof, breathable hoodie. I couldn't find a suitable one on the market, so I decided to design my own," he said. "I wear it in my everyday life—to work, camping, on family walks, to sporting events, to the mall—everywhere." After designing the hoodie, friends and acquaintances took notice and began asking him where they could get one too. Dec, 2010, Giles launched his company New Reign LLC to keep up with the increasing demand. Future plans for the company include expanding the product line.